Industry News

This image shows the global instant coffee market forecast for the years 2017-2022, in U.S. billions. Source:http://www.abnewswire.com/pressreleases/instant-coffee-market-20172022-global-market-analysis-trends-growth-and-forecast_118895.html 

According to a survey by Taylors of Harrogate, more than a fifth of Britons believe it’s more important to have good coffee in the house than it is to have good wine. That’s a hell of a statement for a nation so devoted to its booze.  And as the out-of-home coffee industry has grown, consumers become more educated and curious about coffee, which translates into becoming more discerning about the coffee they drink at home. We’re no longer content with a basic instant white – in fact, 10 per cent of survey respondents said they would even judge their friends if they served bad coffee at home. Forget Instagrammable art, avolattes and glitter cappuccino – 2018 is the year we’re going to get really serious about our joe.  The Independent  caught up with Rombouts’ coffee expert Jonathan Wadham and Rick Tingley, coffee specialist at Taylors of Harrogate and Gennaro Pelliccia, master of coffee for Costa, to find out which big ...

Slower Service Equals Tastier Coffee….Right? How long are you willing to wait for a cup of coffee?   1 minute or less? Perhaps no longer than 3 minutes if you have somewhere to be and don’t plan on drinking it at the coffee shop. After all, it is a simple cup of coffee….shouldn’t it be ready almost instantly? Actually, the latest research says that quicker coffee implies cheaper coffee, and consumers would rather wait for tastier, high-quality coffee. The most recent desirable wait time is 4 minutes or more (Chaker, 2016). You may be wondering how and why this is the case. Consumers usually don’t like to wait long for any products they purchase, as society has preferred instantaneous satisfaction in recent years with the technological advancements making this possible in many industries. However, when it comes to individuals and their daily cups of coffee, waiting for a number of individuals is no big deal. For coffee vendors, there are benefits to slower-brewed coffee...